Market analyses and forecasts

A market analysis provides information on industries, customers, competitors and other relevant variables of a market and helps decision makers – be they private companies or public bodies – take adequate actions. At the product or service level supply and demand analyses, for example, provide the basis for possible marketing strategies.

We observe, analyse and forecast market developments in a wide range of industries. For this purpose, we evaluate data available to our customers and conduct company, customer and consumer surveys. As a result, we can quantify sales potentials and forecast market developments using econometric methods.


Estimating the number of missing housing units in nine selected European capitals by 2030Assessment of possible effects of new rental regulations on the rental housing market in GermanyAnnual Report on European SMEs 2018/2019Tourism as an economic factor in NRWThe buyer principle when buying and selling residential property – An economic analysisDigital infrastructure: glass fibre urgently needed!Market design for efficient transmission of offshore wind energyAn economic policy contribution to the Federal Government’s national tourism strategyTourism as an economic factor in GermanyThe economic importance of the film industry in GermanyThe economic importance of advertisingFounder Index 2016The economy of beverage packagingAnnual Report on European SMEs 2014/2015Impact of the liberalisation of road freight transport between the EU and TurkeyImpact of the liberalisation of road freight transport between the EU and UkraineThe employment effects of the energy transitionStatement on the current cost-benefit analysis for a fixed link across the FehmarnbeltOpportunities of digitisation in markets for urban mobility: consumer demands and new providersStatement on the current traffic forecast for a fixed link across the FehmarnbeltInvestment behaviour of electricity and gas network operatorsAnnual Report on European SMEs 2013/2014 – A partial and fragile recoveryTelecommunications as a growth factorTelecommunications as a growth factorAnnual Report on European SMEs 2012/2013 – A Recovery on the Horizon?Possibilities of presenting the economic significance of the social economy – feasibility studyThe economic importance of the tobacco industryPotentials for green electricity in Germany: consumer preferences and investment behaviour of energy suppliers