Market analyses and forecasts
A market analysis provides information on industries, customers, competitors and other relevant variables of a market and helps decision makers – be they private companies or public bodies – take adequate actions. At the product or service level supply and demand analyses, for example, provide the basis for possible marketing strategies.
We observe, analyse and forecast market developments in a wide range of industries. For this purpose, we evaluate data available to our customers and conduct company, customer and consumer surveys. As a result, we can quantify sales potentials and forecast market developments using econometric methods.