According to the German Packaging Act, the target for reusable beverage packaging is 70%. With a recent figure of 43.1%, this target is still far from being met, and political targets for increasing the proportion of reusable packaging are increasingly becoming the focus of public debate.
The expert discussion on beverage packaging regularly neglects the economic context and focuses instead on ecological issues.
On behalf of the BGVZ (Bund Getränkeverpackungen der Zukunft GbR), DIW Econ has for the first time analysed the economic relationships.
A study commissioned by the German Cigarette Association
A study for the Markenverband