Economic classification of the proposed law on children’s food advertising

The Children’s Food Advertising Act (KLWG-E) planned by the Federal Ministry of Food and Agriculture aims to protect children under the age of 14 from unhealthy food advertising. It prohibits the advertising of food and beverages to children whose nutritional value exceeds the recommended upper limits. The short study by DIW Econ, commissioned by foodwatch e.V., analyses the economic effects of this law from a macroeconomic perspective.

The economy of beverage packaging

The expert discussion on beverage packaging regularly neglects the economic context and focuses instead on ecological issues.

On behalf of the BGVZ (Bund Getränkeverpackungen der Zukunft GbR), DIW Econ has for the first time analysed the economic relationships.