published as DIW Berlin – Politikberatung kompakt 115
DIW Econ was commissioned by the Zentralverband der deutschen Werbewirtschaft ZAW e.V. (Central Association of the German Advertising Industry) and the Gesamtverband Kommunikationsagenturen GWA e.V. (General Association of Communications Agencies) to investigate the economic significance of advertising. By providing information, advertising has an economic significance that goes beyond its role as a communication tool for companies. The present study shows this based on a comprehensive empirical analysis of advertising and its effects on market activity in Germany.
Berlin remains Germany’s founding capital
The start-up dynamics in Berlin remain at a high level, but with a declining trend. Employment prospects on the labour market have improved significantly. It is therefore not surprising that there has been a marked decline in the number of small businesses being set up to full-time employment. The number of “genuine company start-ups” in Berlin can be described as pleasingly high.
The expert discussion on beverage packaging regularly neglects the economic context and focuses instead on ecological issues.
On behalf of the BGVZ (Bund Getränkeverpackungen der Zukunft GbR), DIW Econ has for the first time analysed the economic relationships.
European SMEs starting hiring again
The report 2014/2015 presents good news: after years of downsizing, European SMEs are expanding, and have started hiring again. The annual report, prepared on a yearly basis, provides a synopsis of the size, structure and importance of SMEs to the European economy and an overview of the past and forecasted performance of SMEs from 2008 to 2016.
The study was prepared by ICF International, TRT Trasporti e Territorio and DIW Econ and published by the European Commission (Directorate-General for Mobility and Transport).
Road freight transport between the EU and Turkey is currently regulated by bilateral intergovernmental agreements between EU Member States and Turkey.