Tourism as an economic factor in Hamburg – TSA 2019

Hamburg attracts many tourists thanks to its central location in Europe and its diverse cultural offerings. The aim of the study by DIW Econ in cooperation with TouristiCon and dwif was to calculate an update of the economic significance of the tourism industry in Hamburg for 2019 using the TSA system on behalf of Hamburg Tourism.

In addition to the tourism industry as a whole, the study also looked at the MICE segment, which consists of business-motivated tourists travelling for congresses, meetings, conferences, training courses, seminars, business events and incentive trips.

The key findings:

  • Total consumption by tourists in Hamburg amounted to €9.6 billion. This is 20% more than in 2015.
  • Domestic tourism played a particularly important role for Hamburg: the highest expenditure was made by tourists from other federal states, followed by domestic tourists.
  • The main target group for tourism in Hamburg was private travellers. More than two thirds of total consumption was spent by private overnight and day visitors.
  • Tourist consumption generated a direct gross value added of 3.8 billion euro. This corresponds to 3.4% of Hamburg’s total economic output, making the tourism industry the eleventh largest sector in Hamburg. A further €1.7 billion of gross value added is generated indirectly along the value chain.
  • The tourism industry employs 93,800 people, of which 77,000 are directly employed and a further 16,800 are indirectly employed by the tourism industry along the value chain. This means that the jobs of around one in 14 people employed in Hamburg are directly or indirectly dependent on tourism.
  • Tourists in the MICE (Meetings, Incentives, Conventions and Exhibitions) segment alone spent more than one billion euros. They were responsible for 10.4% of the gross value added in tourism and 12.4% of employment in tourism.

Hamburg Tourism (Presentation)