Hype or New Normal? Insights into the motives and behavior of a new generation of investors
Recently, more and more people have been using neobrokers to invest in the capital market. On behalf of Trade Republic, DIW Econ investigated the socio-economic background, motivation and investment behaviour of this new generation of investors. The study is based on a survey of 216,000 Trade Republic users and is thus the largest survey-based study of private investors worldwide.
The three most important findings of this study can be summarised as follows:
- Neobroker users are predominantly young, often first-time investors and cover all income levels among the young age cohorts.
- Most users want to invest for the long term and contribute to retirement savings with their portfolios.
- Users invest predominantly in shares and ETFs; first-time investors invest more frequently in diversified and less risky investment products.