Hype or New Normal? Insights into the motives and behavior of a new generation of investors

Recently, more and more people have been using neobrokers to invest in the capital market. On behalf of Trade Republic, DIW Econ investigated the socio-economic background, motivation and investment behaviour of this new generation of investors. The study is based on a survey of 216,000 Trade Republic users and is thus the largest survey-based study of private investors worldwide.

The three most important findings of this study can be summarised as follows:

  • Neobroker users are predominantly young, often first-time investors and cover all income levels among the young age cohorts.
  • Most users want to invest for the long term and contribute to retirement savings with their portfolios.
  • Users invest predominantly in shares and ETFs; first-time investors invest more frequently in diversified and less risky investment products.
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