Economic classification of the proposed law on children’s food advertising

The Children’s Food Advertising Act (KLWG-E) planned by the Federal Ministry of Food and Agriculture aims to protect children under the age of 14 from unhealthy food advertising. It prohibits the advertising of food and beverages to children whose nutritional value exceeds the recommended upper limits. The short study by DIW Econ, commissioned by foodwatch e.V., analyses the economic effects of this law from a macroeconomic perspective.

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