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The nine-point plan: employment and climate change effects of a green recovery plan

On behalf of Greenpeace, DIW Econ GmbH, together with the German Institute for Economic Research (DIW Berlin) and the Forum Ökologisch-Soziale Marktwirtschaft (FÖS), has for the first time calculated the employment and climate protection effects of selected green economic stimulus packages. For this purpose, nine packages of measures for a climate-oriented economic stimulus package in the energy, transport, buildings, industry and land-use sectors were compiled from a total of 285 collected proposals for economic stimulus measures: The nine-point plan. The packages of measures contained in this plan allow both short-term employment effects and a medium and long-term resilient, climate-friendly economy.ise.

The economic importance of advertising

published as DIW Berlin – Politikberatung kompakt 115

DIW Econ was commissioned by the Zentralverband der deutschen Werbewirtschaft ZAW e.V. (Central Association of the German Advertising Industry) and the Gesamtverband Kommunikationsagenturen GWA e.V. (General Association of Communications Agencies) to investigate the economic significance of advertising. By providing information, advertising has an economic significance that goes beyond its role as a communication tool for companies. The present study shows this based on a comprehensive empirical analysis of advertising and its effects on market activity in Germany.